Marketing

I like to think of case studies as a business’s version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible. Imagine if the guy running your favorite taco truck followed you home so that […]

I’ve worked for several brands throughout my career—most of which have been medium-sized. A few years back, I had a mega-giant global corporation as a client, and it showed me just how different large companies are to work for. My points of contact didn’t know what was going on in the rest of their department,

If you’ve ever seen an early 2000s infomercial, you’ve seen the marketing of pains and gains in action.  Today, advertisers generally assume that the majority of people don’t need things like a non-stick pan or a giant cupcake explained to them. But at the turn of the century, commercials didn’t leave a single thing to

I’d been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I’d made the necessary tweaks. What I didn’t realize is that minor tweaks to generalized email marketing tactics aren’t

As a writer and creative lead, I’ve worked on a ridiculous number of social media ads and campaigns in my career. I know that advertising can feel like the coolest, highest-impact part of your marketing and brand strategy. If we’re being honest, we all kind of want to be Don Draper.  But ads—especially social media