I’d been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I’d made the necessary tweaks. What I didn’t realize is that minor tweaks to generalized email marketing tactics aren’t […]Read More
Today is a great day to start your business
Your new home to start a business
Build and automate customer conversations in minutes. Create custom AI chatbots that answer questions, resolve issues, and nurture leads.
Featured Posts
Must Read Posts
Popular Posts
Latest Posts
16 case study examples (+ 3 templates to make your
I like to think of case studies as a business’s version of a resume. It...
Read More
What is marketing resource management (MRM)?
I’ve worked for several brands throughout my career—most of which have been medium-sized. A few...
Read More
Pains and gains: How to give your customers what they
If you’ve ever seen an early 2000s infomercial, you’ve seen the marketing of pains and...
Read More
How Hunter built 174 backlinks from DR70+ domains through guest
Guest blogging is still one of the most popular link building tactics. It also helps you establish...
Read More
B2B email marketing: Proven strategies and examples
I’d been working in email marketing for quite a while before I took on my...
Read More
10 social media advertising examples to inspire your next campaign
As a writer and creative lead, I’ve worked on a ridiculous number of social media...
Read More
The beginner’s guide to CRM: Customer relationship management
It’s hard to imagine life today without the contacts app on your phone. Phone numbers...
Read More
Demystifying SAAS: Everything you need to know about Software as
Introduction to Software as a Service (SAAS) A. Definition and concept of Software as a Service...
Read More